YUGO is founded with the quest to draw attention to the issue of rising carbon footprint and to emphasize the significance of substituting everyday household items with environmentally friendly, non-toxic, chemical-free, biodegradable alternatives.

Our main priorities include reducing waste and adhering to the 5 R's of sustainability. We believe that while going fully waste-free is difficult to attain in the actual world but trying to do so is definitely doable.

We support mompreneurs and local artisans by providing a platform for their talent.